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DTSTART:20211209T080000
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SUMMARY:Connecting Through Emotional Appeals: Designing Persuasive Social Media Campaigns for Vaccine Confidence
DESCRIPTION:On behalf of the Sabin Vaccine Institute, the Bay Area Global Health Alliance and the Alliance for Advancing Health Online, we invite you to join us for this virtual event.\nYou will hear from communications and global health experts who will share their experience developing persuasive social media messaging to address vaccine hesitancy, using peer-reviewed literature and extensive online testing for greater behavior change impact. Join us to learn about the strategies they used, lessons learned through campaign testing, and how to apply these results to improve campaigns\nThis event will feature:\n\nLiudmyla Palama,&nbsp;UNICEF Ukraine\nDaniel Erchick, PhD, Johns Hopkins Bloomberg School of Public Health\nTina Agbonyinma, Sabin’s&nbsp;Boost Community\nNqobizitha Ndlovu, Adaptive Change Advisors (moderator)\n

X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN">\n<HTML>\n<HEAD>\n<META NAME="Generator" CONTENT="MS Exchange Server version 08.00.0681.000">\n<TITLE></TITLE>\n</HEAD>\n<BODY>\n<!-- Converted from text/rtf format -->\n\n<p>On behalf of the <strong>Sabin Vaccine Institute, the Bay Area Global Health Alliance and the Alliance for Advancing Health Online</strong>, we invite you to join us for this virtual event.</p><br /><p>You will hear from communications and global health experts who will share their experience developing <strong>persuasive social media messaging</strong> to address <strong>vaccine hesitancy</strong>, using peer-reviewed literature and extensive online testing for greater <strong>behavior change impact</strong>. <a href="https://us02web.zoom.us/webinar/register/WN_pC9iOHdsSyGOILx82ivXBw">Join us</a> to learn about the strategies they used, lessons learned through campaign testing, and how to apply these results to improve campaigns</p><br /><p>This event will feature:</p><br /><ul><br /><li>Liudmyla Palama,&nbsp;UNICEF Ukraine</li><br /><li>Daniel Erchick, PhD, Johns Hopkins Bloomberg School of Public Health</li><br /><li>Tina Agbonyinma, Sabin’s&nbsp;Boost Community</li><br /><li>Nqobizitha Ndlovu, Adaptive Change Advisors (moderator)</li><br /></ul>\n\n</BODY>\n</HTML>

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