Social Media Intervention Improves Vaccine Acceptance

Providing mothers-to-be with web-based vaccine information and social media capabilities increased infant immunization rates, according to a study in Pediatrics. The trial randomly assigned 888 pregnant women (3:2:1) to a website with vaccine information and interactive social media components (VSM), a website with vaccine information (VI), or to usual care (UC). The VSM intervention allowed users to interact with a team of vaccine experts and with other parents. The VI intervention presented website content only. The usual care group received routine pediatric preventive care and information on recommended vaccines prior to scheduled visits.