Finding the Signal through the Noise

Listening to people’s views and concerns about immuni- sation in broadcast, social media and other forms of com- munication is an important step in understanding how

to encourage more people to be vaccinated. Finding the Signal through the Noise: A landscape and framework to enhance the effective use of digital social listening for im- munisation demand generation provides an overview of the current state of digital approaches to social listening for immunisation through a combination of desk research, key informant interviews, a review of relevant frameworks, evidence and learning from country experiences.