Opportunities for utilizing new technologies to increase vaccine confidence.

Author: Wilson- Kumanan; Atkinson- Katherine & Deeks- Shelley

Abstract

The emergence of new digital technologies has 'disrupted' traditional vaccine information communication. This article reviews the impact of the Internet- social media- digital detection and mobile applications on both fueling anti-vaccine sentiment and providing a mechanism by which to address vaccine hesitancy. While the anti-vaccine community has leveraged the Internet and social media to bypass traditional sources of information and communicate with susceptible parents- digital surveillance and mobile apps offer an important opportunity for public health officials to develop new strategies to identify and address concerns in a real-time manner.

About

Type Journal article
Country Not Specified
PubMed URL http://www.ncbi.nlm.nih.gov/pubmed/24931799
Journal Expert review of vaccines
Volume 13
Year 2014
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Added on 2 July 2015 04:59:09
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