Article de revue
Message Framing, Perceived Susceptibility, and Intentions to Vaccinate Children Against HPV Among African American Parents.
This research examines the interaction effect of message framing (gain vs. loss) and perceived susceptibility (i.e., perceived likelihood that one\'s child is at risk of contracting HPV) on African American parents\' intentions to vaccinate their children against HPV. Results of an experiment (N = 193) in which parents were exposed to either a gain-framed or loss-framed message about HPV vaccination revealed a significant interaction between message framing and perceived susceptibility when parents were required to pay for the vaccine. The specific pattern of interaction suggested that parents who perceived their children to be at high risk of contracting HPV were more persuaded by the gain-framed message, whereas those who believed their children to be at low risk of contracting HPV were more persuaded by the loss-framed message. Implications of the findings for HPV vaccination messaging are discussed.
Langues
- Anglais
Année de publication
2015
Journal
Health communication
Type
Article de revue
Catégories
- Prestation de services
Maladies
- Papillomavirus humain
Pays
- Afrique
- États-Unis
Mots-clés
- Demande
- Promotion de la santé
Régions de l'OMS
- Région des Amériques
