Background:
In 2010 the 63rd World Health Assembly called for a comprehensive response to viral hepatitis. As mandated by the WHA, from 2011 onwards, World Hepatitis Day is promoted on 28 July in order to provide an opportunity for awareness raising and greater understanding of viral hepatitis as a global public health problem, and to stimulate the strengthening of preventive and control measures of hepatitis-related morbidity and mortality in all World Health Organization (WHO) Member States.
The World Hepatitis Alliance is a non-governmental organisation working in partnership with the WHO to coordinate World Hepatitis Day.
Strategic objective:
The overarching strategic objective of World Hepatitis Day is to convince key stakeholders of the urgency to take action to prevent, identify and treat viral hepatitis.
The primary audiences are:
• Ministries of Health and policy makers
• Medical and health practitioners
• The general public
• Existing advocacy groups and activists
Outreach to these groups can be achieved through:
• WHO Regional and Country Offices
• Civil society groups
• The media
• Professional associations
• Academia
Campaign Theme:
This is hepatitis…
Slogan:
Know it. Confront it. Hepatitis affects everyone, everywhere.
Outcomes:
Desired outcomes include increased awareness and understanding of hepatitis among the general public, ongoing support for the World Hepatitis Day cause and a sense of urgency amongst all stakeholders to prioritise action. Evaluation of the campaign’s success will be based on indicators including:
• Number of countries who participate in the World Hepatitis Day campaign
• Activities initiated by the WHO Regional Offices
• Media impact—number of press articles and features
• World Hepatitis Day website usage—visits and downloads
• High profile endorsements
• Increase in partners and quality of collaboration
• National strategies and allocation of resources
WHO products
• Technical fact sheets on viral hepatitis
• Fact files to "visualize" facts around hepatitis
• WHO web notifications and news updates (e.g. http://www.who.int/mediacentre/events/annual/world_hepatitis_day/en/)
• News in WHO Bulletin (June issue)
• Press release
• Statement by the Director General of WHO
• Campaign Poster
• Audio-visual materials
• Photo stories and first person accounts
• Toolkit for WHO country offices and event organizers
WHO Focal Points:
Corporate Communications:
Dr. Gaya Gamhewage
World Health Organization, Geneva
Tel. +41.22.791.
[email protected]
Viral Hepatitis Medical and Technical Issues:
Dr. Steven Wiersma
World Health Organization, Geneva
Tel. +41.22.791.1511
[email protected]
Regional Public Information Officers:
Peter Cordingley (Manila, Philippines)
WHO Regional Office for the Western Pacific
Telephone: 9+63 2 528 9992, 9+63-2 710 2578
[email protected]
Omid Mohit (Cairo, Egypt)
WHO Regional Office for the Eastern Mediterranean
[email protected]
Tel:+ 20 10 6019087
Mona Yassin Communications Officer
(Cairo, Egypt)
[email protected]
Tel: +202-2-27-65020
Mob: +2-01060
Ali Al Mudhwahi
Medical Officer (Cairo, Egypt)
[email protected]
Tel + 202 22765523
Mobile: + 2 01502
Vismita Gupta-Smith (New Delhi, India)
WHO Regional Office for South-East Asia
Telephone: +91 11 233 70971; +91 11 23309401
Mobile: +91 9871329861
[email protected]
Liuba Negru (Copenhagen, Denmark)
WHO Regional Office for Europe
Telephone: +45 39 17 13 44
[email protected]
Sam Ajibola, Communications Officer
AFRO, Brazzaville, Congo
Telephone: + 47 241 39 387 mobile: +242 653 7022
[email protected]
Collins Boakye-Agyemang, Communications Officer
AFRO, Brazzaville, Congo
[email protected]
Tel: 00 472 413 9420
Daniel Epstein, Communications Officer
AMRO/PAHO Washington, USA
Email [email protected]
Telephone: + 1 202 974-3459
202 974 3122
Sonia Mey-Schmidt, Communications Officer
AMRO/PAHO Washington, USA
[email protected]
Tel +1 202 974-3036 Mob +1 202 439
Gilles Collette, Media Relations and Multi Media Services
AMRO/PAHO Washington, USA
[email protected]
Tel. 1-202-974-3034
GPN: 43034
Nicolas Gaudin, Ph. D (Lyon, France)
Head, IARC Communication Group
WHO/International Agency for Research on Cancer
Tel. +33 (0) 472 738 485
Fax.+33 (0) 472 738 311
Email: [email protected] ; http://www.iarc.fr/
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