Pilot evaluation of the text4baby mobile health program

BACKGROUND: Mobile phone technologies for health promotion and disease prevention have evolved rapidly- but few studies have tested the efficacy of mobile health in full-fledged programs. Text4baby is an example of mobile health based on behavioral theory- and it delivers text messages to traditionally underserved pregnant women and new mothers to change their health- health care beliefs- practices- and behaviors in order to improve clinical outcomes. The purpose of this pilot evaluation study is to assess the efficacy of this text messaging campaign.

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