Rapport
Finding the Signal through the Noise: A landscape review and framework to enhance the effective use of digital social listening for immunisation demand generation
Listening to people’s views and concerns about immuni- sation in broadcast, social media and other forms of com- munication is an important step in understanding how
to encourage more people to be vaccinated. Finding the Signal through the Noise: A landscape and framework to enhance the effective use of digital social listening for im- munisation demand generation provides an overview of the current state of digital approaches to social listening for immunisation through a combination of desk research, key informant interviews, a review of relevant frameworks, evidence and learning from country experiences.
Auteurs
Langues
- Anglais
Année de publication
2021
Type
Rapport
Catégories
- Gestion de programme
Organisations
- Gavi, l'Alliance du vaccin
- UNICEF
- Organisation Mondiale de la Santé (OMS)
Mots-clés
- Demande
- EQUIP
Health Information Systems & Data Use
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