Étude de cas
Building on what works: Message testing with UNICEF Philippines
This case study examines a collaborative initiative between UNICEF Philippines, Meta, the Yale Institute for Global Health (YIGH), and The Public Good Projects (PGP) to boost vaccine confidence through targeted online communication. In response to declining routine immunization rates and outbreaks of preventable diseases, the partners designed and tested three messaging strategies—Testimonials, Access, and Self-efficacy/Liberty—using Facebook campaigns in 2022. The Testimonials approach proved most effective, significantly influencing attitudes on vaccination importance and recall. Insights highlighted the value of trusted messengers, local language content, and messaging that addresses safety concerns. The campaign reached over 46 million people, generating 171 million impressions and over 332,000 visits to UNICEF’s immunization webpage.
Langues
- Anglais
Année de publication
2022
Type
Étude de cas
Catégories
- Vaccins et dispositifs d'administration
Pays
- Philippines
Organisations
- UNICEF
Mots-clés
- Demande
- EQUIP
Régions de l'OMS
- Région du Pacifique occidental
Demand Hub
Cette ressource est incluse dans le tableau suivant:
| Titre | Auteur | Année | Type | Langue |
|---|---|---|---|---|
| Service Experience Orientation Presentation | JSI Research & Training Institute, Inc, Gavi, the Vaccine Alliance, Vaccination Demand Hub | 2022 | Tool | Anglais |
| Service Experience Getting Started Guide | JSI Research & Training Institute, Inc, Vaccination Demand Hub, Gavi, the Vaccine Alliance | 2022 | Tool | Anglais, Français |
| Nigeria - Messages and Trusted mesengers acceptance_Chizoba Wonodi | Chizoba Wonodi | 2021 | Presentation | Anglais |
| Facteurs comportementaux et sociaux de la vaccination : outils et conseils pratiques pour parvenir à une adoption vaccinale élevée | World Health Organization (WHO), UNICEF | 2022 | Case study | Français |
| Human-centred design for tailoring immunization programmes | World Health Organization (WHO) | 2022 | Guidance | Anglais, Français, Portuguais, Espagnol |
| Behavioural and social drivers of vaccination: tools and practical guidance for achieving high uptake | World Health Organization (WHO) | 2022 | Guidance | Arabe, Anglais, Français, Portuguais, Russe, Espagnol |
| Quality immunization services: a planning guide | World Health Organization (WHO) | 2022 | Guidance | Arabe, Anglais, Russe, Français, Portuguais, Espagnol |
| Health worker communication for COVID-19 vaccination - Flow diagram for communicating during COVID-19 vaccination sessions | World Health Organization (WHO) | 2021 | Poster/infographic | Anglais |
| Conducting community engagement for COVID-19 vaccines: Interim guidance | World Health Organization (WHO), UNICEF | 2021 | Guidance | Arabe, Chinois, Anglais, Français, Portuguais, Russe, Espagnol |
| Acceptance and demand for COVID-19 vaccines: Interim guidance | World Health Organization (WHO), UNICEF | 2021 | Guidance | Anglais |
| Vaccine misinformation management guide: Guidance for addressing a global infodemic and fostering demand for immunization | UNICEF, First Draft, Yale Institute for Global Health (YIGH), The Public Good Projects (PGP) | 2020 | Guidance | Arabe, Français, Italien, Espagnol, Turc |
| RDC - Ecouter et Agir les plus vulnerables - Croix Rouge RDC | RDC Red cross | 2021 | Presentation | Français |
| DRC - High Volume Vaccination Site Experience | Carla Toko | 2022 | Presentation | Anglais |
| India - Assam Mobile Vans and Community Engagement to increase uptake in hard to reach | Anumegha Bhatnagar | 2022 | Presentation | Anglais |
| Bangladesh - Community Radio in Bangladesh | Breakthrough ACTION | 2023 | Presentation | Anglais |
| Cote d'Ivoire - Using rumor management system data to develop adaptive COVID-19 vaccination strategies | Breakthrough ACTION | 2022 | Presentation | Anglais |
| Syria - Bringing the service closer to communities | Syrian Arab Red Crescent | 2022 | Presentation | Anglais |
| Sierra Leone - RCT of last mile vaccine delivery | Maarten Voors | 2022 | Case study | Anglais |
| Cameroon - Community Dialogue and Microplanning - Value Health Africa | Mbianke Livancliff | 2022 | Presentation | Anglais |
| Cote d'Ivoire - Hackathon - Geneva Learning Foundation | Charlotte Mbuh | 2022 | Presentation | Anglais |
| Fiji - Social Listening - UNICEF Pacific | Kshitij Joshi | 2022 | Presentation | Anglais |
| Ghana - Closing Loop Digital Media - UNICEF | Hameed Kashan, Anastasiia Nurzhynska | 2022 | Presentation | Anglais |
| Malawi - SMS to address rumours - Malawi Red Cross | Arnav Kapur, Joseph Mwase | 2022 | Presentation | Anglais |
| Nigeria - Demand creation - Red Cross | Nigerian Red Cross | 2022 | Presentation | Anglais |
| Pakistan - Vaccination Related Restrictions - Faisal Khalil | Muhammad Faisal Khalil | 2022 | Presentation | Anglais |
| Solomon Islands - Transfer knowledge and promoting community actions - Red Cross | Kennedy Waitara | 2022 | Presentation | Anglais |
| Tanzania - Evidence to Action - Chima Onuekwe | Chima E. Onuekwe | 2022 | Presentation | Anglais |
| Viet Nam - Hearing and addressing vaccine related concerns - UNICEF Viet Nam | Giap Nguyen | 2022 | Presentation | Anglais |
| Tanzania - COVID-19 vaccine equity and access for older people | HelpAge International, Joseph Mbasha | 2022 | Presentation | Anglais |
| Operational Framework for Demand Promotion - Integration | UNICEF, World Health Organization (WHO), Gavi, the Vaccine Alliance, Centers for Disease Control and Prevention (CDC), United States Agency for International Development (USAID), Vaccination Demand Hub, International Federation of Red Cross and Red Crescent Societies (IFRC) | 2023 | Guidance | Anglais, Français, Portuguais |
| Cadre Opérationnel Pour la Promotion de la Demande - Intégration de la vaccination contre la COVID-19 | UNICEF, World Health Organization (WHO), United States Agency for International Development (USAID), Centers for Disease Control and Prevention (CDC), Gavi, the Vaccine Alliance, Vaccination Demand Hub, International Federation of Red Cross and Red Crescent Societies (IFRC) | 2024 | Guidance | Français, Anglais, Portuguais |
| Quadro operacional para promoção da procura - Integração da vacinação contra a COVID-19 | UNICEF, World Health Organization (WHO), Gavi, the Vaccine Alliance, Vaccination Demand Hub, International Federation of Red Cross and Red Crescent Societies (IFRC), United States Agency for International Development (USAID), Centers for Disease Control and Prevention (CDC) | 2024 | Guidance | Portuguais, Anglais, Français |
| Understanding the behavioural and social drivers of vaccine uptake WHO position paper – May 2022 | World Health Organization (WHO) | 2022 | Guidance | Anglais, Français |
| HPV Vaccination: A Guide for Planning and Designing Demand Promotion Interventions | UNICEF | 2024 | User guide | Anglais |
| Misinformation: A Strategic Approach | Sabin Vaccine Institute, UNICEF | 2020 | Webinar | Anglais |
| GENDER AND IMMUNIZATION DEMAND (FINAL REPORT) | UNICEF, Gavi, the Vaccine Alliance | 2022 | Guidance | Anglais, Français, Espagnol |
| GENDER AND IMMUNIZATION DEMAND (checklist) | UNICEF, Gavi, the Vaccine Alliance | 2021 | Guidance | Anglais, Français, Espagnol |
| From coverage to empowerment: Integrating gender in immunization demand. Promising practices from six countries. | UNICEF, Gavi, the Vaccine Alliance | 2022 | Case study | Anglais, Français, Espagnol |
| Social Listening (Cameroon) | Vaccination Demand Hub | 2023 | Case study | Anglais |
| Renforcement de l'engagement communautaire pour la vaccination de routine et l'enregistrement des naissances | Vaccination Demand Hub | 2023 | Case study | Français |
| Plan Mashako, atteindre les "zéro dose" | Vaccination Demand Hub | 2023 | Case study | Français |
| DRC Red Cross experience in integrating Covid-19 vaccination into routine immunization | International Federation of Red Cross and Red Crescent Societies (IFRC) | 2022 | Case study | Anglais |
| Application of Human Centered Design and Behavioral and Social Drivers of Vaccination in Ethiopia | Vaccination Demand Hub | 2023 | Case study | Anglais |
| Demand Intensification through Community Engagement (D.I.C.E) | Jayne Kariuki | 2022 | Presentation | Anglais |
| Use of Human-Centered Design (HCD) in Madagascar | Vaccination Demand Hub | 2023 | Case study | Anglais |
| Integration of COVID-19 vaccination, RI, and MNCAH together and with other sectors in Madagascar | Vaccination Demand Hub | 2023 | Case study | Anglais |
| Rapid assessment on caregiver’s perceptions of immunization services | Vaccination Demand Hub | 2023 | Case study | Anglais |
| Integration of immunization and other primary health care services in Nigeria | Vaccination Demand Hub | 2023 | Case study | Anglais |
| Case Study: Somalia. RCCE for COVID-19 Vaccine Demand in Eastern and Southern Africa. | UNICEF | 2023 | Case study | Anglais |
| Tanzania: Working with multiple partners to shift community perception and increase uptake of the COVID-19 vaccine. | UNICEF, Vaccination Demand Hub | 2023 | Case study | Anglais |
Digital Information Environment
Cette ressource est incluse dans le tableau suivant:
| Titre | Auteur | Année | Type | Langue |
|---|---|---|---|---|
| Vaccine misinformation management guide: Guidance for addressing a global infodemic and fostering demand for immunization | UNICEF, First Draft, Yale Institute for Global Health (YIGH), The Public Good Projects (PGP) | 2020 | Guidance | Arabe, Français, Italien, Espagnol, Turc |
| From Insights to Impact: Building confidence in routine childhood vaccines in Indonesia | Vaccination Demand Observatory, UNICEF, Yale Institute for Global Health (YIGH), The Public Good Projects (PGP) | 2024 | Case study | Anglais |
| COMMENT ÉLABORER UN RAPPORT SUR LES CONNAISSANCES INFODÉMIQUES EN SIX ÉTAPES | UNICEF, World Health Organization (WHO) | 2023 | Guidance | Français, Espagnol |
| From insights to impact: Building confidence in routine childhood vaccines in Argentina | UNICEF, META, Yale Institute for Global Health (YIGH), The Public Good Projects (PGP) | 2023 | Case study | Anglais |
| From insights to impact: Building confidence in routine childhood vaccines in India | UNICEF, META, Yale Institute for Global Health (YIGH), The Public Good Projects (PGP) | 2022 | Case study | Anglais |
| Building on what works: Message testing with UNICEF Philippines | UNICEF, META, Yale Institute for Global Health (YIGH), The Public Good Projects (PGP) | 2022 | Case study | Anglais |
| VACCINE MESSAGING GUIDE: Evidence-based guidance for fostering demand for immunization through social and behavior change communications | UNICEF, META, Yale Institute for Global Health (YIGH), The Public Good Projects (PGP) | 2022 | Guidance | Anglais |
| Vaccination Demand Hub Technical Clinic: Gamification in Vaccine Demand | UNICEF, Sabin Vaccine Institute, The University of Melbourne | 2025 | Presentation | Anglais |
