Connecting Through Emotional Appeals: Designing Persuasive Social Media Campaigns for Vaccine Confidence

On behalf of the Sabin Vaccine Institute, the Bay Area Global Health Alliance and the Alliance for Advancing Health Online, we invite you to join us for this virtual event.

You will hear from communications and global health experts who will share their experience developing persuasive social media messaging to address vaccine hesitancy, using peer-reviewed literature and extensive online testing for greater behavior change impact. Join us to learn about the strategies they used, lessons learned through campaign testing, and how to apply these results to improve campaigns

This event will feature:

• Liudmyla Palama, UNICEF Ukraine
• Daniel Erchick, PhD, Johns Hopkins Bloomberg School of Public Health
• Tina Agbonyinma, Sabin’s Boost Community
• Nqobizitha Ndlovu, Adaptive Change Advisors (moderator)