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Improving immunization coverage and equity - technical resources

Comparing Resources

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Resource The KAP Survey Model (Knowledge, Attitudes, and Practices)
Purpose (a) The guidelines provide an overview of contents and uses of a KAP survey.
(b) The purpose of KAP surveys reveal misconceptions or misunderstandings that may represent obstacles to implementing activities and potential barriers to behaviour change.
Content Brief description, uses, tools (survey protocols, preparing for survey, conducting the survey, data analysis, conclusions), and operations of a KAP survey.
Expected outcomes Baselines set for future assessments on KAP for any topic, that can assist with design or redesign of interventions.
Strengths The KAP survey, by providing quantitative and qualitative assessments of the KAP of the target group, serves as an evidence base for the design of interventions that considers demand side factors.
Contraints/Limitations (a) There is a reasonable degree of technical complexity, and the surveys can be costly and time consuming.
(b) Multiple ways in which a KAP survey is conducted, with approaches customized according to the purpose and subject area of the study. When deciding to undertake a KAP survey a range of approaches should also be considered.
Why use it (a) KAP surveys reveal misunderstandings that may represent obstacles to the activities that we would like to implement and potential barriers to behaviour change.
(b) Provides an evidence base to support design of context specific interventions.
(c) Guides intervention strategy that reflects specific local circumstances and the cultural factors that influence them.
(d) In relation to zero dose and under-immunised, assists to support design and intervention strategy adapted to local contexts.
Who should use it Program managers, project managers, researchers and policy-makers.
Additional Links
Link to access the resource /en/resources/guidance/the-kap-survey-model-knowledge-attitudes-and-practices

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