Case study

Moonlight Community Cinema to Combat Low Risk Perception of COVID-19 in Makueni County, Kenya

As the COVID-19 pandemic stretches into its third year, an ongoing challenge has been conveying the continued risk of the disease and the benefits of vaccination as media outlets have shifted their attention and

myths and misconceptions have proliferated. In Kenya, low risk perception was shared as one of the top challenges experiences by members of the Vaccination Action Network (VAN), driven by the decline in reported COVID-19 cases in 2021. As shared by Ministry of Health representatives at a VAN meeting, number of cases fell by 99% from December 31, 2020 through February 20, 2021, while the number of newly vaccinated adults declined by 94% in the same time period. Other critical challenges include a lack of understanding of COVID-19 and COVID-19 vaccines, fear of side effects, and access to vaccination services.


  • English

Publication year



Vaccination Action Network


Case study


  • Service delivery


  • COVID-19


  • Kenya


  • Vaccine hesitancy

WHO Regions

  • African Region

Topic references


Cote d'Ivoire_A People-Centered Flexible Approach to COVID-19 VaccinationVillageReach2023Case studyEnglish
Demand Generation at COVID-19 Vaccination Sites in Cote d’Ivoire and Democratic Republic of CongoVillageReach2023Case studyEnglish
Improving COVID-19 Vaccine Demand with Trusted, Community-Based Vaccinators, MalawiFred Mwandida, Vaccination Action Network2022Case studyEnglish
Integrating COVID-19 Vaccination into Routine Immunization & Service Delivery, TanzaniaDr. Mwanahamisi Hassan, Regional Administration COVID-19 and Global Fund Coordinator Tanzania, Vaccination Action Network2022Case studyEnglish
Leveraging Local Insights to Drive COVID-19 Vaccine Uptake in Njombe, TanzaniaSamson SOro Sasi, Njombe Region Health Promotion lead, Tanzania, Vaccination Action Network2022Case studyEnglish
Moonlight Community Cinema to Combat Low Risk Perception of COVID-19 in Makueni County, KenyaBretta Vilia Nutisya, Vaccination Action Network2022Case studyEnglish
The Power of Religious Leaders to Drive COVID-19 Vaccine Demand ZanzibarAbdulhamid Ameir Saleh, Vaccination Action Network2022Case studyEnglish